Google News is quickly becoming a one-stop shop for many Internet users. It allows searchers to see the latest headlines or select the stories they want by topic and news source.
For many companies, chatter and name recognition are as important as sales and revenue. One may even lead to the other. That’s why public relations and content marketing are so important in the age of digital marketing, and why sites like Google News have become increasingly valuable.
Like other content channels, though, Google News has certain standards you have to follow if you want your content to appear there. Comply with these requirements and enjoy all the benefits of a result in Google News.
- Follow Google’s guidelines
- Use the proper formatting
- Create readable URLs
- Create a sitemap
- Optimize every page
- Provide contact information