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Mozrank Checker. Moz is a website analytical and SEO service that provides web-data visualizations, tracking, search marketing, and other SEO related insights. The service was first started as a blog named SEOMoz in 2001 from Seattle, Washington by Rand Fishkin and his mother Gillian Muessig. It was rebranded as Moz in 2004. The company was acquired by iContact Marketing Corp. in 2021.