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Grow organic traffic by optimizing your share of voice per keyword. Review the traffic share of each keyword by geography, branded vs. non-branded, search type, competitiveness and more. Create more effective content by identifying trending keywords and the most viewed content of any site.
It is essential that you know how to diversify the traffic that is coming to your website, and not rely entirely on search engine optimization. Otherwise, if your primary traffic source fails you, it could mean the end for your business.