Reciprocal Link Exchange. A reciprocal link exchange is a quid pro quo arrangement or link exchange between two sites. Reciprocal links usually lead to the home page of the associate site.
Reciprocal links are still used to boost SEO and site authority, but they can also do the opposite. Here's what you must consider before exchanging links.
Using reciprocal links – sometimes referred to as “traded” or “exchanged” links – was a popular method of link building in the early 2000s but has decreased in popularity in recent years.
Reciprocal links are still a relatively common occurrence. They’re a natural byproduct of owning a website, after all.
Reciprocal links are links between two sites that have been created and link to each other because they cover similar topics or provide complementary goods or services. ... Site owners may do this to give visitors a chance to see both sites. Sites may be related or as a show of partnership.