For those in the business of trying to drive organic traffic, Google is the all-powerful. It crawls the web, determining which pages are the most useful and relevant for its users for virtually any topic. We don’t just trust Google’s results, we rely on them.
With such immense power and influence, getting your small business on the first page of Google might seem unrealistic, However, it this very power Google holds that makes it more possible than ever for small and local businesses to rank high in search results for free!
It’s a known fact that the first page of Google captures the majority of traffic, but did you know that there are significant differences in click-through rates for the top vs bottom results? One study shows the following click-through rates by Google position:
• First result: 36.4% clickthrough rate
• Second result: 12.5% clickthrough rate
• Third result: 9.5% clickthrough rate
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