Google AdWords is the Keyword Submission program that determines the advertising rates and keywords used in the Google AdSense program. Advertisers bid on the keywords that are relevant to their businesses. Ranked ads then appear as sponsored links on Google Search Engine Results Pages (SERPS) and Google AdSense host sites.
Google Ads (formerly Google AdWords, the unofficial translation of Google Ads) is an online advertising service that allows advertisers to reach potential customers on the Google Network. Google Ads is one of Google's important revenue. In 2012, the company's total advertising revenue was $ 43.7 billion. Google's advertising revenue is growing every year, reaching $ 134.8 billion in 2019 (almost 71% of Google's total revenue).
Google Ads works on a pay-per-click (PPC) basis, but also offers other payment methods, such as cost-per-view or cost-per-view.
Google Ads is a way to buy highly targeted pay-per-click (PPC) advertising, regardless of budget size. Ads from Google Ads appear above or below Google search results, and Shopping Ads product ads may also appear in the right column alongside search results. Google ads appear on the search and content sites of its partners, the so-called Google AdSense partner network.
The advantage for businesses is that they don't pay for a given ad impression to a potential customer, but only pay per click for the ad. We can target ads by basic geographic (country, region, city), demographic (age, gender), technology (type of device), time (hour of the day, day of the week) and behavioral (purchase interests, frequency of purchases - especially within remarketing audiences and for e-mail segmentation) variables.