Alexa Rank Checker. A key metric published from Alexa Internet analytics is the Alexa Traffic Rank, also simply known as Alexa Rank. It is also referred to as Global Rank by Alexa Internet and is designed to be an estimate of a website's popularity. As of May 2018, Alexa Internet's tooltip for Global Rank says the rank is calculated from a combination of daily visitors and page views on a website over a 3-month period.
The Alexa Traffic Rank can be used to monitor the popularity trend of a website and compare the popularity of different websites.
The traffic rank used to be determined from data recollected from users that had the Alexa toolbar installed on their browser. As of 2020, Alexa does not use a toolbar; instead, it uses data from users that have installed any of a number of browser extensions and from websites that have the Alexa script installed on their webpages.